Although Apple is officially holding a virtual event today (here’s how to watch the event stream live), those expecting iPhones will be disappointed since today’s event will focus on the new Apple Watch and iPads instead. That being said, the announcement date for the iPhone 12, 12 Pro, 12 Max and possible 12 Pro Max remains up in the air (Apple has not confirmed the names of the phones, but we’ll go with those for now). However, our best guess as to when Apple will announce the phones is either Oct. 13 or 14.
Before we explain why, note that Apple has not released any official information and didn’t immediately respond to a request for comment. What we do know, however, is that the iPhone is definitely delayed “a few weeks” from its usual September timeline. Even before the company confirmed this back in July, we knew the COVID-19 outbreak forced suppliers in China to shut down or operate on limited capacity. This affected not only Apple’s inventory in September, but it will have an affect on sales, too. Apple also closed its US retail stores, though now some have reopened in limited ways.
Will the iPhone 12 arrive on time?
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Because Apple’s iPhone events usually occur in mid-September after Labor Day, “a few weeks” delay pushes us into October territory. And with today’s presser scheduled already, it’s even more unlikely Apple will hold two events within the same month.
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As for why we picked a date in early- to mid-October, there are a few reasons. Japanese financial news outlet Nikkei Asian Review reported that Apple is starting production for its 5G iPhones in mid-September, meaning products are coming down the pipeline sooner than later. Apple will also want enough devices to move in time for the holiday season and Black Friday. Lastly, it’s in Apple’s best interest to pick a date where the likelihood of being swallowed up by even bigger news is low. Though no day in 2020 is guaranteed to be a slow news day, the US presidential election will be held on Nov. 3 and will really heat up in the second half of October.
That leaves us with the first two weeks of October and because Apple likes to hold its events on Tuesdays or Wednesdays, that gives us Oct. 6, 7, 13 and 14. Out of these dates we’re partial to Oct. 13 and 14 ourselves, so that’s what we’re going with.
Again this is just our educated guess. Apple has said nothing so far and lots of things can change on a dime (hello, have you met 2020?). Let us know in the comments below if you think these dates are likely or if Apple will choose another date altogether.
At a press event in Cupertino, California on Sept. 10, Apple introduced three new iPhones for the year: the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max. The phones feature the powerful new A13 Bionic processor, multiple rear cameras and a bevy of camera and video tools including Night Mode.
The iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max start at $699, $999 and $1,099, respectively. Preorders have already begun and they’ll be available in stores on Sept. 20.
From left to right: The iPhone 11 has a 6.1-inch screen, the iPhone 11 Pro Max has a 6.5-inch display, and the iPhone 11 Pro has the smallest display, which measures 5.8 inches.
While the iPhone 11 Pro and Pro Max have three 12-megapixel cameras, the iPhone 11 has only two.
Another look at the iPhone 11 and 11 Pro.
Click or swipe through for more photos of the 11 Pro and 11 Pro Max.
The 11 Pro and Pro Max have 12-megapixel wide-angle, ultrawide-angle and telephoto lenses.
Apple added a new camera mode for low-light and night-time photos.
The iPhone 11 and the iPhone 11 Pro also have more storage. They come in 64GB, 256GB and 512GB capacities.
The iPhone 11, meanwhile, comes in 64GB, 128GB and 256GB models. It also comes in a variety of pastel colors.
Click or swipe through for more photos of the iPhone 11 in green.
As one of the most popular phones in the world, the new iPhones face a challenging market. With iPhone sales falling 12% in the fiscal third quarter, profits expected to dip to $9.6 billion and more people trading in their iPhones for Androids, Apple’s new flagship phones need to be compelling enough to draw in new customers or keep current customers interested. For more on the phone, read CNET’s iPhone 11 review.
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