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Mercedes Benz details new brand strategy

German automotive brand Mercedes Benz has just announced a new strategic course that will focus on profitable growth in the luxury vehicle segment and target leadership in electric drive and…

The Day – Mercedes straddles old and new with electric S-Class reboot

For decades, the Mercedes S-Class has defined the gold standard in luxury sedans, chauffeuring around captains of industry and heads of state. But as more consumers gravitate toward SUVs and…

Mercedes and Microsoft team up for virtual car maintenance

Mercedes-Benz USA has partnered with Microsoft to bring virtual-reality and online-collaboration technology to vehicle service. Called Virtual Remote Support, the tech combines a VR headset with digital conferencing. Mercedes said…