• Thu. Dec 8th, 2022



Report: Apple COO Williams Seen as Tim Cook’s ‘Heir Apparent’

Apple  (AAPL) – Get Report has been stepping up its succession planning efforts for Tim Cook and other senior company execs, Bloomberg reports.

Bloomberg notes that Cook, who’s now 59 and has been Apple’s CEO for more than nine years, has “given no indication he’s ready to retire.” However, it also states that COO Jeff Williams is now “seen as the heir apparent” to Cook.

Williams, 57, oversees Apple’s global operations, as well as customer service and support. Over the years, he has also taken on product management responsibilities, assuming oversight of the Apple Watch, Apple’s health efforts and (following Jony Ive’s departure in 2019) Apple’s hardware and software design work.

If Williams was named Cook’s successor, it would arguably be a sign that Apple doesn’t want to disrupt the managerial approach that has worked since Steve Jobs’ departure. Namely, of having the company led by a low-key, operations-oriented exec with a strong attention to detail, as opposed to a brilliant product exec or technical visionary.

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