• Sat. Sep 19th, 2020

Dimancherouge

Technology

Unilever invests in blue light exposure consumer education and formulates protective beauty products

According to Unilever, 60% of people now spend more than six hours a day in front of a digital device which, when spread across five working days, equated to the same impact on the skin as spending 25 minutes in midday sun without protection. And a consumer study conducted in August by the beauty and personal care major found 65% of consumers were unaware of the effect blue light could have on their skin.

Unilever said it was therefore on a mission to help people ‘beat the screen blues’ by raising awareness of the negative impact blue light has on skin.

More brand education will build awareness on blue light exposure risks

“Blue light is one of many external aggressors which can have a negative impact on the health of our skin,”​ said Samantha Tucker-Samaras, global vice president of science & technology for beauty and personal care at Unilever.

“Consumers mainly interface with companies through the individual brands they use, so as much education that we can do through brands working to provide blue light protection, the better,”​ Tucker-Samaras told CosmeticsDesign-Europe.

This was particularly relevant now, given screen time had risen amid worldwide COVID-19 lockdowns, coupled with the fact people were “simply unaware of the risks”​ associated with blue light exposure, she said.

“We feel that it is our responsibility, as one of the biggest beauty and personal care businesses in the world, to ensure our consumers are aware of the negative impact blue light can have on health and wellbeing, and give them the knowledge to mitigate the potential risks,”​ she said.

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